They can help you know how to prepare the home for photos, and what looks good in photos often helps the home look good in showings. By including this in your marketing material that you leave with a seller, they are able to see the superior product that you will deliver if they go with you as their agent.įinally, ask your photographer for a pre-shoot checklist to give to your buyer. Sellers need to know you use a professional photographer, and you can ask your photographer to provide you with fliers that showcase their work and have examples of their photos. They can give you guidance or ideas for brochures and fliers, and provide you with print quality images that amaze your clients, no matter the size of the media. Your Real Estate Photographer is often able to help you in other areas of marketing, to get more exposure for your listing. Your best marketing teammate might be a professional Real Estate Photographer. Often a home or property stands to benefit greatly from the tools Real Estate Photographers have available, such as high extending tripods and evenprofessional grade camera dronesfor aerial photography, allowing them to capture landscaping features, and the scope of large scale properties, as well as the surrounding area.ħ. They can also provide you with a virtual tour, and link it to syndicated sites for you. If not, you stand the chance of posting a photo that advertises the listing – and your brand – badly when being viewed online.Ī professional Real Estate Photographer on the other hand will take the photos, edit them to reflect the actual look and feel of the home (regardless of lighting challenges), resize them to ideal dimensions for MLS, and deliver them directly to you electronically, ready to be uploaded and marketed. If you realize some of the photos didn’t turn out, you have to go back and re-take the shot. Often something can go wrong with the computer, or the device, and photos might not download correctly. First you will drive to the property and go room by room taking photos, then when you get back to the office you have to take the pictures off of your camera (or phone!) and put them into your computer to be uploaded to the MLS. Having a professional take care of the photos saves you time, and stress. Additionally, a large portion of real estate business is from referrals, and showing your clients you go above and beyond is something they will talk to their friends and family about, bringing you more sellers in the future.Ħ. By using a professional photographer, you are showing the seller that you are serious about selling their home. A home is one of the biggest investments many people make, and they want to count on you to market it to the best of your ability. If a seller is given a choice between an agent that takes their own photos, and one that uses a professional, they are more likely to go with the one utilizing professional photography. Professional photography is a powerful tool in your marketing portfolio when you are meeting potential sellers. If you are a REALTOR®, you often will have to compete with your peers for listings. Featuring professional photography as part of your brand. Also examined were 184 active MLS listings in the Fort Worth, TX area between Jand Aug5. – Unique Exposure Photography examined 512 active MLS listings in the Dallas, TX area between Jand August 3, 2011.
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